Marketing 4461 qualitative research

MKT 4461: Qualitative Marketing Research Fall 2018 Dr. Houston OPEN CODING WORKSHEET Group # ___3__       Student/Observer Name: _Jacqueline Aguilar____ Open Code (Emergent Theme) Properties Examples of Participants Words Cold Despair, in need of help, lonely Walker (for assisted walking) Blanket Homeless Lost, alone, poverty Sitting on the floor in the cold public streets Shelter Refuge Tarps Bike to get around Bags of clothing Open Code (Emergent Theme) Properties Examples of Participants Words Food Insecurity Emptiness, sadness Cans Open Space Cabinet

Aaron Rodriguez Marketing 4461: Qualitative Marketing Dr. Rika Houston October 3, 2018 Marketing Observations During my observations in the library there were many interesting things that happened which shows the dynamic environment of the first floor. Something I observed is that most people that were in the library were on their computers either working on stuff or watching videos. All the people that were on their computers had their headphones on those that were watching videos did it so they wouldn’t distract others. Those that were watching videos were staring blankly at their screen while those working on things had papers and would shift their eyes between their paper and their computers. Everyone that was walking through the library was walking through at a quick pace and looked very busy.Most people that were walking came from the coffee shop which was indicated by the iced coffee in their hand. There was also a difference between those that were sitting at long t...

MKT 4461: Qualitative Marketing Research Fall 2018 Dr. Houston OPEN CODING WORKSHEET Group # _____       Student/Observer Name: ________________________ Open Code (Emergent Theme) Properties Examples of Participants Words MKT 4461: Qualitative Marketing Research Fall 2018 Dr. Houston OPEN CODING WORKSHEET Group # ___3__       Student/Observer Name: _Jacqueline Aguilar, Francis Dean, Spencer Kok and Aaron Rodriguez ____ Open Code (Emergent Theme) Properties Examples of Participants Words Cold Despair, in need of help, lonely Walker (for assisted walking) Blanket Homeless Lost, alone, poverty Sitting on the floor in the cold public streets Shelter Refuge Tarps Bike to get around Bags of clothing Open Code (Emergent Theme) Properties Examples of Participants Words Food Insecurity Emptiness, sadness Ca...

MKT 4461: Qualitative Marketing Research Fall 2018 Dr. Houston OPEN CODING WORKSHEET Group # _____       Student/Observer Name: ___Aaron Rodriguez _____________________ Open Code (Emergent Theme) Properties Examples of Participants Words Expectations stressful “ Well at first they expected me to become a doctor. Because on my dad’s side all of his brothers and sisters are educated they  lawyers, physicians and I think one of them is like a judge… something But yeah.. It’s like a lot of high expectations education wise.” Support relief “yeah so over time they became more supportive. It was like a gradual. Caus like they didn’t understand what I wanted to do with sociology and as I kind of gave them my plan of where I wanted to go with it and what I wanted to do, they were a little bit more supportive. But it took a while. It wasn’t like ammediate” Financial stress, dissapointment “ It was difficult. I have be...

Qualitative Marketing Research Report #1: Depth Interviews First-generation College Students: Struggles and Success Qualitative Marketing Research MKT 4461 Fall 2018 Jacqueline Aguilar:   jyang86@calstatela.edu      Francis Dean:           fdean2@calstatela.edu      Spencer Kok:            skok3@calstatela.edu                                          Aaron Rodriguez: arod445@calstatela.edu Table of Contents Cover Page……………………………………………………………………………………...1 Table of Contents……………………………………………………………………………….2 Research Topic………………………………………………………………………………….3 Research Methodology…………………………………...