MKT 4461: Qualitative Marketing Research
Fall 2018
Dr. Houston
OPEN CODING WORKSHEET
Group # _____       Student/Observer Name: ________________________
Open Code
(Emergent Theme)
Properties
Examples of Participants Words
MKT 4461: Qualitative Marketing Research
Fall 2018
Dr. Houston
OPEN CODING WORKSHEET
Group # ___3__       Student/Observer Name: _Jacqueline Aguilar, Francis Dean, Spencer Kok and Aaron Rodriguez ____
Open Code
(Emergent Theme)
Properties
Examples of Participants Words

Cold










Despair, in need of help, lonely
Walker (for assisted walking)

Blanket





Homeless








Lost, alone, poverty




Sitting on the floor in the cold public streets





Shelter





Refuge
  • Tarps
  • Bike to get around
  • Bags of clothing

Open Code
(Emergent Theme)
Properties
Examples of Participants Words


Food Insecurity








Emptiness, sadness
  • Cans
  • Open Space
  • Cabinet

Poverty  






In need of help

  • free showers for homeless people
  • looked down upon
  • hopeless feeling

Hygiene




makes them feel dignity
feel welcomed


  • opens up opportunity
  • gives them confidence to socialize and potentially get a job



















Open Code
(Emergent Theme)
Properties
Examples of Participants Words

Vulnerable
feeling invisible
  • scorned
  • looked down upon because of appearance


























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