MKT 4461: Qualitative Marketing Research

Fall 2018

Dr. Houston

OPEN CODING WORKSHEET

Group # _____       Student/Observer Name: ___Aaron Rodriguez _____________________

Open Code (Emergent Theme)	Properties	Examples of Participants Words
Expectations	stressful	“ Well at first they expected me to become a doctor. Because on my dad’s side all of his brothers and sisters are educated they  lawyers, physicians and I think one of them is like a judge… something But yeah.. It’s like a lot of high expectations education wise.”
Support	relief	“yeah so over time they became more supportive. It was like a gradual. Caus like they didn’t understand what I wanted to do with sociology and as I kind of gave them my plan of where I wanted to go with it and what I wanted to do, they were a little bit more supportive. But it took a while. It wasn’t like ammediate”
Financial	stress, dissapointment	“It was difficult. I have been out of high school for I think 8 years and I have been attending college for 6. So finance was a big problem for me “ “ At community college probably for a couple of quarters. I would say like a year but for the most part it was just out of pocket.” “I mean aside from financial aid. No. I didn’t. I didn’t meet certain requirements. Because my family mad just enough to where we couldn't reach those. I can’t remember specifically but yeah “Right now it’s just work like in the past. And then.. Loans “ “yeah. I feel like for me it was the financial issues was the biggest thing I felt like I couldn’t really do anything cuz applying to colleges at first. I got accepted into Berkeley. Which was the school I wanted to go to. But then when I started looking at finances and how much it would cost to go there per year, per semester. That’s something that I realized I couldn’t afford. Even if I would’ve taken loans. That path wasn’t a choice I wanted to make. Like it wasn’t a choice for me. Then that’s like the biggest thing for me financially. “

Group # _____       Student/Observer Name: ___Aaron Rodriguez _____________________

Open Code (Emergent Theme)	Properties	Examples of Participants Words
Support	stress, relief	“So my parents were only there for like. Like They were supportive but . After high school.. After middle school they couldn't really help me at all with my future in order  to go to college. Including my high school the counselors weren’t really like good at doing their job. So like along the way I basically learned everything myself. So since then I haven’t really felt too much support from them aside from like maybe offering me a place to stay If I wasn’t able to or stuff like that. And financially sometimes  I was able to stay if they could they would but aside from that there is not really much support” “ Once I got into college.. A couple professors kind of gave me some information on resources that would work well for me. One example was of a professor I had when I started taking sociology. I was just going to transfer straight off the bat after 2 years. But I was able to get to AA’s  because I wasn’t aware of other programs. I was just doing the general GE requirements to transfer to cal state. so I . Through that they gave me some information and resources available to acquire those 2 AA’s prior to my transfer. Which I think worked well for the most part and aside from that not really much. It was all me doing everything. I am like learning as I go. I am probably missing out on opportunities but yeah..” “yeah mostly when it came to working like especially at community college. When I transfered here it wasn't as bad. I was working full time at community college and uhh full time at school that was really tough.  Sometimes I got on a good night I would get like 2, 3 hours of sleep. But once I transferred here it wasn’t as strenouse because I was taking my major courses, so it wasn't that difficult to adjust.” “like I was saying earlier their attitude was that it was very important but because of their lack of education. They can’t do much to support me aside from the love and support. Where they are like you can do it but it’s not like not really much after that.” “umm I guess be more understanding. I was always doing it on my own. When I reached high school and college because it was more strenuous on me. I was taking harder courses. And I was also the first generation. I was the first on ever going into it. So I didn’t really have that support. I guess you can call it more pressure than really support.”
Community	Loneliness, regret	“What makes it a 7 is obviously I had the financial issues and those things were kind of holding me back mentally and physically and uhh what kind of mad it a 7 for me was programs I tried to get into when I was at community and at Cal state LA was like the sociology department. There was the sociology club at ELAC and here as well. I met people  and discovered programs that they were offering when I first transferred and just along with that organization and clubs was kind of something worthwhile for me because During the whole time at community it was. kind of just myself. I am not the kind of person that seeks help just because of how I grew up. So I think those things made it more umm worthwhile to me” “eah. I feel like for me it was the financial issues was the biggest thing I felt like I couldn’t really do anything cuz applying to colleges at first. I got accepted into Berkeley. Which was the school I wanted to go to. But then when I started looking at finances and how much it would cost to go there per year, per semester. That’s something that I realized I couldn’t afford. Even if I would’ve taken loans. That path wasn’t a choice I wanted to make. Like it wasn’t a choice for me. Then that’s like the biggest thing for me financially. “ “well not just.. not taking school seriously at all basically abusing the system to take advantage of financial aid. That’s what a majority of the students. Not the majority. The students that I was like talking to or around were mostly doing that.” “so they would attend full time and then they would get the money and then use that money for other things and I don’t really know exactly how that works. I assume if you fail your classes they take the money away?  So I am guessing what happened was since it’s ELAC and since it’s fairly cheap. Umm the money that was left over was what they used to purchase whatever they wanted to like a tv or something. And they didn’t take their education seriously. They probably just did the minimum so they could keep taking advantage of that. Like they had no goals no future. It was something I didn’t really want to take part in. That for me was just kind of put me in a bad mood when I was trying to be focused. I would be sitting in class and they would be talking about parties and stuff like that. Specifically that situation I didn’t really want to take a part in. That for me was just kind of put me in a bad mood when I was trying to get to know people. Because I would be sitting in class and they would talk about parties and specifically that situation where like oh I can’t wait to get my financial aid money so I can get a ticket to a rave or something. So that was more of like why I decided to disassociate myself with umm.. most people in my class and just focus on school. Because I wanted to try my hardest to get out of there as quick as possible.”
Reflection	happy	“gained the most? I feel like what I gained the most is realizing that yeah I may have had all these like I had to face all these adversity but it made me a stronger person and it made me realize that. I guess I got through all of this and I am almost done. I am going to graduate soon and regardless of all the things I went through like I am just the same as any other student. Even though I felt yeah financially it was an issue but. I am not the only person that goes through this. It made me a little bit more open minded instead of being resentful or. I guess unhappy with people that had the money and education but we’re taking advantage or not taking school seriously. I guess it was more about becoming more open minded. I got through it and. I should have been focusing more on myself versus like my umm. Can’t think of the word right now…. my shortcomings.” “ gained any skills, with regards to my major yeah uhh like doing outside research because I am a sociology major. Some courses I feel like I did learn how to like really take advantage of qualitative or quantitative like research studies or be in like out in the field even though that’s not where I am going to go with my major. I am going to be going into counseling. But I feel like some courses gave me the outside experience. Where like I feel like it’s more than just everything in theory. But if it was just in theory. I feel like it’s just things I would have to remember to get to the next course which felt like high school. “ “I guess just to ask questions. For me it was more of everything I was doing in high school I was kind of like go with the flow.  Not really doing more than I could and kind of like losing motivation early. Where I didn’t know why I was getting good grades I just did because of the fear of not getting good grades.i didn’t really know why I had that fear  Which was like mostly from my parents but umm yeah. “ “ I think it’s like what I said earlier its ask more questions on where are more of my resources. There’s like a lot like taking the SAT that’s something that was a minimum given to us. You have to take the SAT to apply for college and aside from that they didn’t really help us much. They being the counselor . I wasn’t aware of scholarships or how you got them. It wasn’t really something I was thinking of. Because I was more focused on o I have to take this SAT. I have to apply for college. I have to keep doing all this school work. I have to think about things at home so yeah I would just change that. Like being a little bit more. I guess umm . Be a little bit more forward and willing to ask questions and ask about how like just yeah questions. More like what resources are available. And what things I could do aside from what was given to me.” “ that was later into community college where I was. I finally decided that I wanted to switch my major. Because when I started I was bio chem like I mentioned earlier and that was not like what my parents wanted on my dads side. Because he had to stop school to take care of his family when he can over here. That was like his purpose so he didn’t like get an education.  So his family for the most part are educated and I felt forced. I felt like I had to be a doctor. I had to be something that was important or something that was reflective of his family in order to receive any kind of appreciation. So when I switched to sociology it was a big point in my life because I wasn’t doing things for my parents anymore I was doing something for myself. Something I thought would make me happy and in the end I felt like it did. “