MKT 4461: Qualitative Marketing Research
Fall 2018
Dr. Houston
OPEN CODING WORKSHEET
Group # ___3__       Student/Observer Name: _Jacqueline Aguilar____
Open Code
(Emergent Theme)
Properties
Examples of Participants Words

Cold










Despair, in need of help, lonely
Walker (for assisted walking)

Blanket





Homeless








Lost, alone, poverty




Sitting on the floor in the cold public streets





Shelter




Refuge
  • Tarps
  • Bike to get around
  • Bags of clothing

Open Code
(Emergent Theme)
Properties
Examples of Participants Words


Food Insecurity








Emptiness, sadness
  • Cans
  • Open Space
  • Cabinet





























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