Individual Assignment: Qualitative Article Review
(Submit Only ONE Page in Total)
Student Name:                        Student CIN:   
           Class: MKT4460 - Fall20018
Article: Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373.

Research questions:



Methodology used:


Findings:



Theoretical and Managerial Implications:





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