MKT 4461: Qualitative Marketing Research
Fall 2018
Dr. Houston

OPEN CODING WORKSHEET

Group # _____       Student/Observer Name: ________________________

Open Code
(Emergent Theme)
Properties
Examples of Participants Words





































Comments

Post a Comment

Popular posts from this blog

Image
Qualitative Marketing Research Report #1: Depth Interviews First-generation College Students: Struggles and Success Qualitative Marketing Research MKT 4461 Fall 2018 Jacqueline Aguilar:   jyang86@calstatela.edu      Francis Dean:           fdean2@calstatela.edu      Spencer Kok:            skok3@calstatela.edu                                          Aaron Rodriguez: arod445@calstatela.edu Table of Contents Cover Page……………………………………………………………………………………...1 Table of Contents……………………………………………………………………………….2 Research Topic………………………………………………………………………………….3 Research Methodology…………………………………...
Read more
Image
Qualitative Marketing Research Report #2: Visual Analysis The Hardship of Living in Poverty and Being Homeless Qualitative Marketing Research MKT 4461 Fall 2018 Jacqueline Aguilar:  jyang86@calstatela.edu      Francis Dean:           fdean2@calstatela.edu      Spencer Kok:            skok3@calstatela.edu                                          Aaron Rodriguez:     arod445@calstatela.edu Table of Contents Cover Page……………………………………………………………………………………….1 Table of Contents………………………………………………………………………………..2 Research Methodology………………………………………………………………………....3 Research Samp...
Read more
Is My Project Human Subjects Research? Title of Project: Principal Investigator (Faculty Supervisor if Student Research) Name: E-mail: Department/Division/School: Co-Investigator Name: E-mail: Department/Division Chair or School Director Name: E-mail: I.   The activities that I am planning may result in: Y ☐       N ☐      a culminating project to satisfy a graduation requirement Y ☐       N ☐      a thesis to satisfy a graduation requirement? Y ☐       N ☐      a presentation at a scholarly professional meeting, current or future Y ☐       N ☐      a publication, current or future [Attach explanation if you are uncertain] ...
Read more